May 2011 Income Report
June 21, 2011 by alphawolf
Filed under Learn about Making Money
May Net Income: $869.28
Revenue: $1787.56
- 5/25/11 – 112.92 – product
- 5/25/11 – $155.83 – product
- 5/20/11 – $91.30 - affiliate
- 5/13/11 – $268.19 – product
- 5/12/11 – $250 -direct ad
- 5/11/11 – $190.32 – product
- 5/2/11 – $405.00 – direct ad
- 5/2/11 – $178.00 - affiliate
- 5/1/11 – $136.00 – affiliate
Expenses: - $49
- 5/38/11 – $49 – Aweber
Lessons:
- We have optimized affiliate products quite well to our mailing list and this is starting to pay off. More product sales to come as we add more traffic and develop a better converting page.
- The cool thing about online businesses is that expenses are low. Minus our aweber email program and hosting, we don’t have a lot of other expenses. However, moving to a dedicated server will cost us more but this is necessary to maintain the traffic growth from PUA Lingo.
- Again, my focus is PASSIVE INCOME – this means that we are NOT taking on client work and time intensive projects which are not scale-able.

Marilyn Monroe: Lessons in Fame and Fortune
May 24, 2011 by alphawolf
Filed under Learn about Making Money, My Personal Life
In finishing The Secret Life of Marilyn Monroe, I couldn’t help but compare and contrast her life with another star of her era, Audrey Hepburn. There are many differences between the two stars, including finances, children, family and fashion. Perhaps most importantly are the parallels between what makes their stars “sparkle”. Marilyn always invoked a sex goddess, with a child-like vulnerability. Audrey, on the other hand, had a royal way about her boy-ish like features that made you adore her. Unlike Audrey, Marilyn’s legacy delivered confusion, pain and hurt. Audrey’s legacy was one of charity and giving back to the world.
- The Beautiful Yet Vulnerable Marilyn (Norma Jean)
Press or no press, the timing and death of Norma Jeane added to the mysteriousness of her long recorded addiction to sleeping pills. Another star of the Fox studio in the 1940s was Elizabeth Talor. When she died in March 23rd of this year, the press coverage was minimal. Seeing a once beautiful girl age and slowly grow old perhaps takes the idealization of the sex goddess away. But reality sets in, and one must wonder if living life is a lot harder than simply dying. My lesson from Marilyn’s biography was her ability to charm. Her oscillating contrast of superwoman and vulnerable girl, and her ability to smile for the cameras and light up a room in her “fantasy”-creating mind, despite her ongoing, clinical depression.

The Beautiful Yet Vulnerable Marilyn (Norma Jean)
Another issue is that of wealth. The estate of Marilyn Monroe only had $4000 in her name when she died. Her estate started making money from her work and in 1977, finally paid her mother Gladys the money she promised from her will, years after her death in 1962. Wealth is the ability to make money and create money, while having all that you need. Simply spending everything you earn does not make you rich. Rather, making more than enough money and maintaining this stability for your needs and to make you happy – that, to me, is wealth.
“This is the story of a girl named Norma Jeane Mortensen. She thrived despite seemingly insurmountable obstacles and almost impossible odds. She created and became a woman more fascinating than even she believed possible. And in the face of her own failinga mind, she battled to keep that creation alive – not for her, but for us.
Indeed, Marilyn Monroe did exist. Even through the woman insider her was at times doubtful of that fact, we knew it better than she did. She spent so much of her energy, her own will, projecting an image of impossible beauty and ultimate joy. Yet, as the end neared, her experience of who she truly was drifted farther and farther from that ideal – until she found it impossible to pretend anymore. Her choice, as awful as it may have been, was this: Admit to the world that Marilyn Monroe had become nothing more than smoke and mirrors, or die. On August 5th, 1962, Marilyn Monroe gave the world all she had left to give – the knowledge that she was, and always would be… ours.” – J. Randy Taraborrelli
Interview with Next Level Lifestyles
May 9, 2011 by alphawolf
Filed under Learn about Making Money
Are you curious about what it is like to quit your job and work on an online business fulltime? Ever wonder how we started making money online?
Well, Courtesy of Tony Ryan from Next Level Lifestyles, here is a well organized interview with me and my business partner Kesh on our financial side of things for PUALingo and Seduce With Style. (I am also known as “Rich” by business partners). You’ll learn about:
- Our experience building a new site from scratch
- How we used AdSenese and our experience making money (or not) with that
- How we got direct advertisers
- How we developed the concept for both sites (idea generation)
- Our partnership with other dating coaches and websites
The ending questions and lessons are really good! Skip to 40:00 minutes if you are short on time.

Sorry for the static on the line. Enjoy!
AlphaWolf and Casual Interview with Tony Ryan on game and business
April 2011 Income Report
May 7, 2011 by alphawolf
Filed under Learn about Making Money
April Net Income: $769.79
Total Business Income: $1539.58
Revenue: + $1641.11
- 4/27/11 - $267.76 – Product Sales
- 4/21/11 – $72.80 – Affiliate Sales
- 4/15/11 – $114.02 – Product Sale
- 4/15/11 – $243.86 – Affiliate Sales
- 4/13/11 – $250.00 – Direct Ad Revenue on PUALingo.com
- 4/4/11 – $411.00 – Ad Revenue on PUALingo.com
- 4/1/11 – $264.17 – Product Sales
- 4/1/11 – $14.50 – Affiliate Sales Read more
March 2011 Income Report
April 10, 2011 by alphawolf
Filed under Learn about Making Money
- 3/26/11 – $104.10 – seduce with style
- 3/21/11 – $370.75 – seduce with style
- 3/20/11 – $99.60 – affiliate sales
- 3/13/11 – $250.00 -direct ad revenue
- 3/2/11 – $406.75 – CPC ad revenue
March Expenses: $145.95
- 3/31/11 – $49.95 – imautomator
- 3/28/11 – $29 – aweber
- 3/6/11 – $10 – domain renewal
- 3/2/11 – $10 – new signature graphics
- 3/1/11 – $47 – popup domination
March business net profit: $1085.25
My profit share: $542
Challenges
- Not enough money! Despite our best efforts over the past 6 months, the current stream of revenue is just not enough to sustain 2 full time founders. That, and along with my previous Google salary. We have come to the stark realization that starting a business takes time, and also, a large commitment.
- Process: we need to setup process. People are lazy in general. Daily reports now are a must. If the right processes are set in place, the right things start happening. Being in a startup, you need to build the discipline for you and your associated business partners. Without this, there can be no progress.
- We have moved all affiliate sales into our own product, which is generating revenue. However, there is still SO much more potential for SWS to grow. In addition to this, we’ve figured out the product sales model, and should be exploring even more industries to penetrate with this knowledge.
- March revenue was also lower due to affiliate sales going down. Because we added up all the affiliate minimum payouts in Feb, our average sales should be a little lower. Our average sales right now per month should be around $1500, and the goal should be $3000 for the next milestone.











Years in the game: 4.5
Years working for the man: 7