I’m 2 years late to Ryan Holiday’s book “Trust Me, I’m Lying“. Never much of a PR person, I learned quickly from his nonfictional account of being a “media manipulator” that marketing can be everything after you’ve built a great product. Since I have to return the book by 12/20 to the San Diego Public Library, I figured this is a good time to write down my notes as a blog post.
Quotes in “Trust Me, I’m Lying”
“We play by their rules long enough and it becomes our game” –
Orson Scott Card
“Social media isn’t a set of tools to allow humans to communicate with humans. It is a set of embedding mechanisms to allow technologies to use humans to communicate with each other, in an orgy of self-organizing… The Matrix had it wrong. You’re not the batter power in a global, human-enslaving AI, you are slightly more valuable. You are part of the switching circuitry”
-Venkatesh Rao (Entrepreneur in residence at Xerox)
“It’s a prime example of the feminist blogosphere’s tendency to tap into the market force of what I’ve come to think of as “outrage world” – the regularly occurring firestorms stirred up on mainstream, for-profit, woman-targeted blogs like Jezebel and also, to a lesser degree, Slate’s own XX Factor and Salon’s Broadsheet. They’re ignited by writers who are pushing readers to feel what the writers claim is righteously indignant rage but which is actually just petty jealousy, cleverly marketed as feminism. These firestorms are great for page-view-pimping bloggy business.”
-Emily Gould from Slate.com
“Companies should expect a full-scale, organized attack from critics. One that will simultaneously overrun blog comments, Facebook fan pages, and an onslaught of blogs, resulting in mainstream press appeal. Start by developing a social media crises plan and developing internal fire drills to anticipate what would happen.”
“Our illusions are the house in which we live; they are our news, our heroes, our adventure, our forms of art, our very experience.”
Practice Advice from the Book Read more
I was watching an interview with Mark Cuban and there was a moment when an interviewer asked him a question about success and how he might help others reach his level of success in business. In several interviews he mentioned having fun, knowing your industry, and working hard. In one of his interviews his answer stuck with me and it wasn’t until recently that I realized the truth of his statement: “there is no shortcut in life. Stop looking for the magic pill, do the work that is needed, and hopefully you’ll head in the right direction”. Mark is more optimistic than Sir Richard Branson, who said, “There are people who work just as hard as me who did not make it, so yes there is an element of luck to success in business”.
So it is time for me to sit down and do the work that is required of me and stop messing around. If I fail, at least I’ll know I did everything I could. I don’t think I will, though.
A revelation came to me during a night run when I realized that making money online was hard. It wasn’t that I wasn’t doing what was right, but I needed to keep taking shots, and adjusting each shot to the results.
A lot of times we get stuck on the basic “what ifs” or get bogged down with 1 site. Keep putting out a value proposition, and keep taking your shots. Short shots, long shots. Each time, you will get a result of how close you are to scoring.
Focus on learning the skill set to take good shots, and the points will come.
Net Income: About $2150 – 700 = $1450
AlphaCasual Productions: $2000
Expenses for ACP: 200
Expenses for Honeyplex: 500 (AdWords, outsourcing design and back-end product stuff)
1. Haste makes waste.
2. Take the time to learn the skills you need.
3. Don’t work TOO hard. When you hit something hard over and over again, take a break and come back to it. Your subconscious mind will work on solving the problem. Remember when you are young and you were playing a video game and you didn’t know how to solve a particular problem? You would sleep on it and eventually your mind figures out a way to solve it and you can’t wait to play the game and and try the new theory? This is what happens when you are devoted to what you do.
4. Change your story – don’t make your job an obstacle – use it as a tool to build discipline.
5. When lost, focus on the end user and all else will follow (Larry Page)