Is Tinder Racist? Statistical Analysis and Tricks to Win The Tinder Game

So the question of the week is: Is Tinder Racist?

I won’t tease you with this one. We already know that minorities receive less replies via OKCupid’s analysis and probably the rest of the online dating world. The short answer is “yes”.

*Note, some people in the comments have noted that its just preference and not racism. So what we can say is that based on this experiment, Tinder results are heavily race-influenced (to a statistically significant degree). So is online dating. So is society. But the data may surprise you as far as how much race influences really are vs. what we expect.

Luckily for us, I’m Asian and super smart so I devised a super cool way to test Tinder’s racism HAHA

tinder

For those of you that don’t know, Tinder is a fast growing app that allows users to “like” or “reject” a profile based on that person’s picture. If both users “like” each other, a match is made and you can then message the person. People praise it for weeding out the “creepy” factor because girls get to choose which guys they prefer based on their Tinder pictures. Other people complain that it is based on superficial factors like one’s photo and physical attributes.

tinder ui

Hypothesis: Tinder is racist*

*Fix: Tinder results are significant influenced by race (statistically significant <5% deviation)

Methodology to test hypothesis:

  1. I created 6 profiles of different types of people
  2. I ran a hacked automated tool that likes everyone in your area on Tinder
  3. Each profile had multiple pics and distinct tag lines, and I only included below the primary profile pics
  4. We recorded the number of return likes in 24 hours, and the number of messages each profile received

So, without further ado here are our contestants:

Profile #1: King Booth

King is relatively normal white guy who we consider good looking. He does’t have the coolest picture, just pics with his friends hanging out

king

Profile #2: Prince Caspian

You may recognize Cas from the PUA community – we needed his pic to test out the “girls like guys with muscle” theory. I have another friend who’s latino and has a lot of success with a shirtless pic on Tinder. Not all of Cas’s pics are muscle pics, only his primary photo.

cas1

cas5

Profile #3: AlphaWolf

You’ll have to believe me when I say I’m a 8.5. I’m Asian too. Instead of the muscle route, we went with the “high class” business photo:

aw

Profile #4: Vince Lin

One of our cherished Asian model / actors, Vince Lin was supposed to represent the epitomize of Asian looks and an “Asian 10”. You may argue that his pic is less friendly and the black and white distills emotions a bit more than colored ones, so this is worth another test with a different Asian model who’s working full-time in America. We should also test half Asian models like Daniel Henney.

vince lin

Profile #5:  Harry Goodwins

One of the top rising male models of our time, Harry is the traditional good looking all American model with a European bone structure. We picked him to contrast out model vs. mortal data and also to compare him to Vince Lin, our Asian model counterpart.

harry3

harry5

Profile #6: Esmeralda HB9

As a control, we setup a pretty hot  girl Tinder profile, to see what type of responses we would get. We wanted a solid 9 girl but not a perfect 10 because most women, if they take care of themselves can reach this level of physical attractiveness.

Holly R

Holly R4

Results

tinder racist general results

Yes, all search conditions being equal, white guys performed better than Asians, with the exception of the Asian model vs. normal white guy.

When we arrange the data to reflect top conversions:

tinder top conversions

1. You will notice like all online dating, girls get a disproportionate amount of attention from guys. EVERYONE wants to meet her.

2. Our male model got the highest conversion rate, but even then, it is only 10% of what the HB9 girl got! Women just have much more streaming inbox messages than men. This is an important mindset. At all levels of the game, women get bombarded with interest. If they ignore you, it is usually not because what you said was wrong, but rather, you didn’t stand out among the hundreds of guys messaging / liking her.

3. With normal guys me and Cas competing with King, King got a slightly higher percentage conversion than we did, but not as much as we expected.

Let’s arrange the data by race only:

tinder asian vs. non asian

If you look at the difference between 0.39 (me) vs. King Booth 0.52, the difference is only 0.13%. In the grand scheme of 1000+ likes, this is not that big of a deal. However, it is 34% higher than me (14 vs 13), but I had a larger like pool of 3335 vs. his 2684. Given that King’s picture is just an everyday facebook pic, and mine was properly taken with photographers and all, his profile pic still outperformed mine. Basically, at the “normal guys” level, being white gives you a slightly higher likelihood of being “liked”. So we confirmed what we already knew for a long time: Asian, black,etc, minorities have to stand out an compete more fiercely with their white counterparts to get the same results.

Also, I was surprised that Cas did not receive more likes. I’m not sure why, and another profile pic is worth a test.

At the model level, Harry got over 162% more likes than Vince Lin. 69 vs 14. This requires further testing. First, his picture was in color, and he had more pics. Vince only had 2-3 pics. Nonetheless, Harry was bombarded with messages mostly from fat girls and medium-looking white girls. The really hot white girls still did not message him initially.

Difference 8.5 0.13% 34%
Difference Models 1.63% 162%

 

Conclusions

1. Yes, Tinder is racist. Normal Asian guys need to break stereotype quickly and stand out to compete for white girls

2. Most ok-looking white girls are down, the real hotties never message first, and are usually on Tinder for vanity and will occasionally go out with a hunk of their choice at their time of choosing. Most of them get overwhelmed with likes and messages on other sites, so Tinder’s app allows them to really distill based on looks

3. Fatties and black girls are more down to message all guys of any group
A normal looking white guy can outperform a muscle Asian guy or Asian guy in a suit

4. Even at guy model level, response rates were around 2.6% vs. HB9’s 20%. Girls just don’t ‘like’ everybody

5. If you are a minority, you can compete at a high level with most normal guys in society by working out and having an edge. However, anyone who thinks that everything is fair and that racism doesn’t exist is ignoring reality.

6.Overall, the percentages were not as high as I thought they would be for racism. It is more likely that girls are overwhelmed online, and also with Tinder, they are more selective about the types of guys they like. The whole demand-supply issue is more of a factor than race.

7. My other white friends have reported getting no matches and quitting, so it is possible that the picture has a huge factor to do with results.
In Scottsdale AZ, I ran Tinder auto app and got tons of likes from pretty hot girls @ about 5%. It all depends on the male-female ratio and hotness level of girls in your city.

Game on player: yes America is still a little racist. We’ve come a long way. There’s nothing stopping you from getting yours, just maybe a wall or two to jump over.

Further Testing

1. Tinder seems to have some issues on their servers and sometimes a bunch of likes come in at once, it is possible our data was corrupted by some of their scaling issues. Most tests needed over a longer period of time, perhaps 1 week.

2. We can test response rate on Tinder by sending messages and see how down the girl is. I didn’t do this because it was too deceiving and I didn’t want to lead anyone on.

3. If you put a white guy in a suit vs. Asian guy in a suit, will percentages change?

4. Have a variety of male models with different “looks” emo. vs. classy vs. hunk and see which ones perform better. Have white and Asian models

5. Test Asian girls vs. black and white girls. Do they have an “Asian fetish” advantage, or does racism apply to Asian girls too?

Update: here’s the post, step by step, on how to make Tinder auto-like all matches.

Related posts:

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    1. I stumbled across this article after having googled "where are all the Asian guys on tinder?" That's right, i have a very strong preference if you will- and I can't find my Asian hottie no matter how many boring ass who ties I right swipe. Also, I'm a white girl who "takes care of herself".

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    1. Wow, this was super depressing. Any girl who "takes care of herself" can be white, 110 lbs, and short? I'm pretty sure that's not the case. Unless plastic surgery becomes involved in "taking care of myself" I can pretty much assume that I will still be brown, 36 years old, and 5'10" at the end of the day. If that girl is a 9, then every girl I know is like, a negative 1000. Realistically, girls don't get more serious attention on dating sites. Every guy from age 18 to 78 is online looking to meet a white girl age 18-25, who weighs less than 120 lbs, and they are more than happy to tell you to what extent you are none of those things. Hell, even a guy who was just doing a study to figure out if Tinder discriminates against HIM published this article stating that "any girl who takes care of herself can look like this girl". It wasn't exactly empirical, but I asked some friends why they swipe right on white more than other races. One of them is just a racist beyotch who admitted that she wouldn't want to bring any "other" race home to her racist parents. The rest said that white guys tend to be less judgemental than other races about what their body looks like. I'm not white, and this has definitely been my experience. I've dated Asian, Indian, Russian, French, Spanish, Italian, and other Middle Eastern Races, and white. I pretty much just listed them in order from most to least judgemental of my body, from most to least likely to think that what MY body looks like should be THEIR decision. Since this article isn't for me, it's for teaching guys how to get a "perfect girl", I'm going to ignore it. And tinder, since girls like me apparently don't belong there or anywhere. Since eating right, working out five days a week, working 16 hours a day and being accomplished in my career are not considered "taking care of myself" Typical dating site advice double standard.... Dating sites are super racist and sexist....what's wrong with those skinny white girls we all want? Puh-leez.

    1. @Euclid: Latina American in the house, and I would never go out of my way to date a white guy, sleep with one, you must have us confused with some other group but my mama taught me about morals and values. Besides that I dated one, a pretty attractive one as a matter of fact and was too damm obsessive, controlling and was literally breathing down my neck for an entire year. To he-ll with these white guys, to me they strike me as clingy psychos. Loads of them can be super nice (and thank you for that,no worries I like ya'll but in a friendly way) not to add I've never had any trouble attracting them, I guess they like my look, but atm I want an East Asian guy. I like my man to have some flare to him, something that stands out, that's different. I have swiped right(?) on Tinder for all the cute East Asian guys on Tinder, so no thanks to white guys atm they seem to be going through some obsession with women of color or ethnic women over all, not into that creppy sh-it. Btw East Asian women, well loads of them in the City adore white men, I see them going after white guys all the time. Latina women nope, haven't heard one bragging about white guys for a VERY long time, they got over that faze many are going for Asian or Arab men if they go outside their race.

    1. The point I am trying to make is that white girls preferring white guys over other races is not racist - but a conformance to societal norm (though that norm is changing). However filipino/latino/asian girls preferring white guys - that to me is racist.

    1. Dope Euclid thanks for the data

    1. I ran some test on online dating site as well - as a regular white guy and a hot-model-type white guy. My intention was not to test the response TO guys, but from response FROM girls based on race. White girls response to White guys the most Filipino girls are most desperate for a white guy - agreeing to sex on first date as a precondition to a date Latino girls match filipino girls in meeting a white guy. Asian girls (excluding Filipinos) are guarded but quite open to meeting a white guy. Indian and Black girls are reluctant to meet a white guy

    1. alphawolf says:

      Yes, it really helps to get a statistically significant score for your looks in the real world

    1. OP, thanks for the study. It affirmed some of my thoughts. I consider myself attractive, and my last girlfriend (7+ years) was white and also attractive. I met her in college and never quested my looks but now getting back into dating, going online has proved less successful than I hoped. Maybe I'm not as good looking as I thought, but this article does make sense of my experience so far. I'm thinking I'll have to focus on my face to face interactions.

    1. That is a load of horseshit. You are dismissing a very important phenomenon under the guise of "natural love and attraction". What did you miss out on, exactly? The fact that social engineering, making the white man seem superior in every facet of life, has affected children who are now adult women. You avoid the fact that life is not reality, but is a perception of reality. If you don't see it on TV (which is how people spend a lot of their time on), it doesn't exist. Imagine a girl watching hollywood movies since she was young, how she watched Brad Pitt and other white heroes stnading out and destroying all other ethnicities, with perhaps a black dude on the side occasionally stealing the glory. She will think nothing of other ethnicities. THAT very concept STRUCTURES one's preferences, and that is the concept that you have ignored.

    1. It's my preference to beat your ass and don't call me racist. It's just my preference.

    1. mountedczarina says:

      Women can burn in hell.

    1. The fact that a lot of women are more attracted to white guys than to asian guys is not racism. What you're attracted to and not is never racism. You can't help what you're attracted to.

    1. Another blogger who doesn't understand what the word, "racist" even means. If girls prefer white guys, then that's their preference, asshole.

    1. Ok, as a Black Male who grew up in a White Area I believe I can give you some decent feedback. Racism and Dating is a bit different. If a woman doesn't choose to date outside their race, it in no way makes them racist. It's just a habit they picked up. It is "biased", that's it. Tinder is not "racist"unless they design algorithms to do "racist" things (i.e. get less looks, etc). You're more so getting a snapshot of American Society. The General public is not as smart or open minded as they want you to believe. I received an message back from an Asian woman I was attracted to. It seemed, by her profile we matched up wonderfully. However, her reply was "I don't date Black guys" which I respect her directness and reply. Remember now, we are a perfect match but her automated biased system says "you don't date black guys". It's a subliminal response that was programmed into her from birth and reinforced by society. This nice young lady had almost every other race listed as compatible, which tells me that she sees how the media has portrayed African Americans and has bought into it. You can't blame her for that.

    1. So what's the study of 41 year old black women who don't look 41, In NYC. I have have decent experience, I actually didn't expect any responses at all.

    1. Marcus Aurelius says:

      "Women just have much more streaming inbox messages than men." So, Tinder is also SEXIST.

    1. Lol @Ariel above. She's just mad because she can't find a black guy to go out with her.

    1. So you just act like there aren't any black people on tinder and not do a test?

    1. this entire article and experiment is bullshit - firstly, your "data" has been disproved by people i know, as well as some of the users on this page. and more importantly, preference in what someone thinks is attractive (externally) is a PERSONAL OPINION - NOT A RACE ISSUE. if someone is attracted to a certain race, who the fuck cares. beauty is in the eye of the beholder.

    1. Women don't respond to your photo in the way you respond to theirs: Women are looking for social cues in a much subtler way than men do. So you can't just expect women to respond like robots: muscle=value or suit=value. She's assessing your physique through the filter of her inferences about your character, and racial stereotypes are just one of these filters. Your choice of photos play into the common racial stereotypes: You've got the happy-go-lucky, at ease, socially connected normal white guy who will be very relatable to a majority of American women. By contrast, you've got Asian guys with flawless features, huge muscles, fancy suit all alone. In each case, the first profile photo was taken by themselves or by someone hired to take the photo -- In other words, the Asians all look high-achieving, but socially disconnected. Women are ABSOLUTELY looking at your photos for signs of human relationship and connectedness, EVEN if they just want a one-nighter. Some dating site recently published interviews with their most popular male & female users, both straight & gay. That is, the 4 people who receive the most messages on their site. All four are 7s or 8s. None of them are super hot. So keep in mind also that people are realistic about who is out of their league, so most people will favor those who are over-average, but not stunning.

    1. How accessible is Tinder data more generally? If I were to test for this I'd try to pull as much data as I could and look and response times for different races. This would first give you a much better sense of Tinder activity in general and also allow you to look for more nuanced effects. I would expect a strong ingroup bias such that people spend a longer time considering members of their own race vs. Other races. Overall white preference may be being driven by a disproportionately high base rate of white Tinder users suggesting that everyone is biased towards their own race (and to people similar to them in general -- which is a pretty well established psychological effect) rather than "racism" per se

    1. LOL, so you're a self-hater? Be proud of that. That must suck for you, considering white guys are even less open minded than their women.

    1. Update - It's been about a week and I've had 74 matches (I am not a liberal right swiper btw). Again, I am a black woman. The matches have been all white males with a sprinkle of Arab and Latino men (I left swipe all black men). So much for your 'data'.

    1. I'm a black woman and I've had great success on Tinder, so I'm not sure about your 'data'. 90% of the time when I swipe right it's a mutual match. I just hate when they message me saying 'I've never _______ with a black girl before.' Conversation over.

    1. georgegeorge says:

      you shouldnt have put up a shirtless pic of Caspian. if you actually read the profiles of some women, they will explicitly say they won't respond to a guy with a shirtless pic.

    1. [... Yes, Tinder is racist. Normal Asian guys need to break stereotype quickly and stand out to compete for white girls ...] And other girls aren't good enough? IMHO you don't know what racist is, common among racists . peace.

    1. people are like cars. Asians will only buy and drive asians cars. Then you have the rare asians who are into fords and corvettes lol. It's the same for Americans. They like American or European cars but some will drive asian cars. I use the car analogy because cars are made in the likeness of its creator. You can always tell whether a car is jap or white. IF you see my pic I am what a perfect 10 asian would look like. I Don't look like a model but I have the average asian face. Google average faces of all races. They are beautiful people. Which btw are only born once in a century, I've had quite a few white model 10's looking girls interested in dating me but I don't find white women all that attractive. They were pretty but just not for me. I've noticed people will only date in their league, even if I wanted to date an ugly girl the ugly girl would actually reject me. Weird right? But anyways my point is that mojority of people date within their own race and league. So say out of ten white girls, 3-2 of them will actually prefer a different race rather then their own. It's up you to find out which one has a pref for whom.

    1. No one is telling you that you cannot have an opinion; that is something YOU perceive to have been said. People are attracted to certain races, and this experiment is very telling in the way it reveals the patterns of these racial attractions. People are NOT biologically hardwired to like their 'own' race or people that look like themselves. This so called 'imprinting' mechanism, biological in existence, is still very much determined by social factors. Also, you not liking black girls has NOTHING to do with them being inherently or objectively less attractive or feminine. It's the value judgement that you place onto race which makes them less attractive. All these simple minded people on here just show what is wrong with society.

    1. Or people are attracted to certain races. Being attractive is not a right, being given equal rights is a right. I don't think black girls are attractive, in the same way I don't think really tall girls or really fat girls are. We are allowed to have opinions.

    1. YourHusband says:

      dunno about that, it's still pretty obvious that most white males you see in real life aren't that good looking; just take a walk around any public area in america and you'd be able to see for yourself. even in media, not every white actor is attractive. asian males who are masculine and non-ugly would be considered desirable as much of attraction is determined by human nature. if anything, they may do better than whites in some cases because they're seen as a novelty and not just another bland cookie cutter white male. this can also apply to latino or middle eastern men who do not fit the usual stereotypes

    1. Great ideas thanks Sean

    1. I notice two flaws in your experiment. These two flaws have been mentioned on past dating tip websites I've ran across. Candid vs Photoshopped Photo You took an obviously non-Photoshopped candid photo of a white guy then compared it to a very professionally shot, probably Photoshopped photos of the other guys. I would choose a non-Photoshopped candid photo of a 7/10 girl than one that is obviously Photoshopped to hell (doesn't even look like them anymore) 9/10 or 10/10 girl. Fun vs Planned Photo Tinder is for hookups. In terms of priorities the girls aren't choosing on who makes a lot of money, is successful, is a good father figure, etc. They are looking for fun. Which of the guys looks more fun? Which of the guys appear to be more approachable? I bet if you changed your photo to something of you in what looks like a fun scene with friends, your conversion rate will go up.

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