Practical Notes from “Trust Me I’m Lying”

I’m 2 years late to Ryan Holiday’s book “Trust Me, I’m Lying“. Never much of a PR person, I learned quickly from his nonfictional account of being a “media manipulator” that marketing can be everything after you’ve built a great product. Since I have to return the book by 12/20 to the San Diego Public Library, I figured this is a good time to write down my notes as a blog post.

 

Quotes in “Trust Me, I’m Lying”

“We play by their rules long enough and it becomes our game” –

Orson Scott Card

“Social media isn’t a set of tools to allow humans to communicate with humans. It is a set of embedding mechanisms to allow technologies to use humans to communicate with each other, in an orgy of self-organizing… The Matrix had it wrong. You’re not the batter power in a global, human-enslaving AI, you are slightly more valuable. You are part of the switching circuitry”

-Venkatesh Rao (Entrepreneur in residence at Xerox)

“It’s a prime example of the feminist blogosphere’s tendency to tap into the market force of what I’ve come to think of as “outrage world” – the regularly occurring firestorms stirred up on mainstream, for-profit, woman-targeted blogs like Jezebel and also, to a lesser degree, Slate’s own XX Factor and Salon’s Broadsheet. They’re ignited by writers who are pushing readers to feel what the writers claim is righteously indignant rage but which is actually just petty jealousy, cleverly marketed as feminism. These firestorms are great for page-view-pimping bloggy business.”

-Emily Gould from Slate.com

“Companies should expect a full-scale, organized attack from critics. One that will simultaneously overrun blog comments, Facebook fan pages, and an onslaught of blogs, resulting in mainstream press appeal. Start by developing a social media crises plan and developing internal fire drills to anticipate what would happen.”

-Jeremiah Owyang

“Our illusions are the house in which we live; they are our news, our heroes, our adventure, our forms of art, our very experience.”

-Daniel Boorstin

 

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