Being Great is easier than being Good

In Jim Collin‘s “Good to Great”, Jim and his team of researchers detail their painstaking research on companies that have started out as Good and, through a process, has become Great. Following “Built to Last”, which explored companies that were founded under strong culture and foundations, Jim received a question at dinner one night from a McKinsey partner:

“Well Jim, that’s great that these companies are already great – they had great founders and a foundation for sound processes, but how do normal companies become great in the first place?” Read more